Serena Golf Resort — Owner Guide
Not all rental properties perform equally, even within the same resort. Here are the factors that consistently separate high-earning properties from average ones at Serena Golf Resort — and what you can do to improve your returns.
The single biggest driver of rental income is simple availability. Properties that are available during July, August and the winter months (November–February) consistently outperform those with heavy personal-use blocks during peak periods. If you are not using the property during peak summer, those are your highest-value rental weeks.
High-quality professional photography is one of the best investments you can make. Listings with bright, well-composed photos achieve 20–30% higher click-through rates and justify higher nightly rates. Costadels arranges professional photography as part of the onboarding process.
Guests compare properties carefully. A recently renovated kitchen, comfortable beds, a good sofa and reliable air conditioning make a significant difference to both booking rates and guest reviews. One renovation that improves your average review score from 4.5 to 4.9 stars can translate into meaningfully higher earnings over multiple years.
Serena Golf Resort's proximity to the Mar Menor is a genuine differentiator. Properties that emphasise this — with photos of the beach walk, accurate distance information and beach-friendly amenities (sun loungers, towels, outdoor shower) — attract additional bookings from guests who might not specifically be searching for a golf resort.
Monthly winter rentals (November–February) offer reliable income during a period when many resort owners see their properties sitting empty. A four-week winter booking at a fair monthly rate often earns more than two weeks of summer peak bookings, with less turnover and cleaning cost.
When you partner with Costadels, we manage all guest communication on your behalf — ensuring fast responses that improve conversion rates and Airbnb search ranking. Slow response times are one of the most common reasons potential bookings are lost.
Contact Costadels for a free rental income estimate and to discuss how we can help you get the most from your property.